Sustainability is responsibility

Each of our products is a statement for a more fashionable, fairer and more ecological world.

Since our foundation in 2013 maintaining high standards and a short, local supply chain were always essential: Local production, local logistics, local printing plant, local carpenter - local everything.

This is a very important factor, that is often overlooked. It reduces CO2 emissions significantly while it also provides growth to the local economy.

Our socks have always been 100% Made in Italy and are produced by two traditional family run businesses in the Lombardy region. 

We only chose partners with a view to longevity and attach great importance that they meet our standards and share our values.

By taking up the ancient craft traditions combined with the use of current technology it gives our product maximum comfort while maintaining strong and durable structures like those of the past.

We strive to supply high quality, ethically crafted products while offering our customers good value at the same time.

We want to make our designs as usable and functional as possible, no-nonsense that you won’t want to throw away.

Our materials have been carefully selected and we commit to using only certified yarns, with a transparent, fair and sustainable supply chain. Products that stay in use longer have a smaller overall environmental impact.

Last but not least, make sure to follow the instructions on the care labels to make your products last as long as possible.

Our fabrics

Organic Cotton

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Organic Cotton

Organically farmed cotton is particularly sustainable because it avoids a number of serious consequences for the environment that are associated with the cultivation of conventional cotton, such as chemical agents and GMO seeds.

Recycled Cotton

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Recycled Cotton

We know that using less-polluting virgin fibers, such as organic cotton, does not address the growing amount of cotton waste globally.Using recycled materials stops the need to produce new materials, as we restore the usability of those already in circulation and at the same time divert waste from landfills.

Conventional Cotton

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Conventional Cotton

We are still using conventional cotton for products, where we currently do not have access to organic/recycled materials such as our country winter socks. We are trying to change this as soon as possible.


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Linen is a natural plant fiber that comes from the flax plant. It's seeds and oils serve as a source of nutrition for both humans and animals, resulting in a zero-waste material that is vastly renewable, recyclable and degrades more readily than cotton.

Recycled Polyester

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Recycled Polyester

We introduced recycled polyester as a primary material for our newly launched swim trunks. Polyester is a fossil-based synthetic fibre and is used because its properties are desirable for some garments.


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In order to give our socks a soft and stretchy feel we add about 3% elastane. When spinning the yarn used to weave the fabric, cotton fibers are spun around a very thin thread of elastane. The elastane is therefore at the core of the yarn.


Certification standards matter.

Especially in the textile and apparel industry, in order to guarantee that manufacturers use sustainable production processes, environmentally friendly, and socially responsible working conditions.

We want to empower consumers to make informed decisions on the products they are buying order to reduce the harmful impact of production on people and the environment.

Oeko-Tex 100

All our yarns are Oeko-Tex 100 certified.

This means that the fabric has been tested and certified to be free from dangerous chemicals, known to be harmful to human health.

It stands for customer confidence and high product safety.


All our organic cotton yarns (79% of our AW21 collection) are GOTS certified.

It is the world's leading standard in the textile industry, which covers a large number of high requirements for environmental and social criteria.

Only products that consist of at least 70% organically produced natural fibers are allowed to carry the GOTS label.

GOTS-certified products give you the security that the textiles are manufactured sustainably along the entire production chain: starting with the extraction of the raw fibers, through environmentally friendly and socially responsible production, to the labeling of the end products.

Because organic does not only belong on the plate, but also in our textiles.

Global recycled standard (GRS)

Our recycled cotton yarn, used for our rib socks, is GRS certified.

The Global Recycled Standard (GRS) confirms a responsible use of resources and processes that have the least possible impact on human health and the planet.

It verifies recycled content in products and dictates social and environmental best practices, as well as chemical restrictions for fabrics, clothing, garments, accessories, and more.

Our 3 Year timeline

We have committed to improving further by sourcing sustainable raw materials for our products and more. We have set clear goals for the next couple of years:


Most of our socks have always been made out of conventional cotton. Although it is a natural fibre, we understand that it has quite a lot of negative impacts. Its production involves the use of many toxic pesticides which heavily contaminate the ecosystem and produces huge amounts of green gas: 1 tonne of conventional cotton produces 1.8 tonnes of CO2. 

We believe in making changes that lead towards a less environmentally harmful future. Therefore, we have opted to use organic cotton over conventional cotton.

It is grown without harmful chemicals and mainly uses rainwater. Instead of pesticides, farmers use beneficial insects and therefore also encourage biodiversity - a win-win for humanity and earth.


Our main goal is to improve our packaging and reduce plastic waste. We are currently already using recycled paper for our gift boxes and tags, but there is still a long way to go.

We have reached our goal and after finishing our old mailer bags we are now using a recycled alternative, which also can be re-used a second time.

For larger and B2B orders on the other hand, we are always looking to reuse old boxes that we have in our warehouse.


We aim to make our make our shipping totally CO2 neutral. The current worldwide shipping model cannot last for the long term and a huge factor for CO2 emissions. 

There is still a lot of work to be done to improve our in-house operations and office. We want to optimise our internal processes and reduce waste in our warehouse and during production.

The duty for responsibility lies within each of us – each company and each individual.