WAMS?! is an Italian start-up founded in the early stage of 2013 with the aim of turning an everyday essential into a fancy and unique design piece.

We create original and one-of-a-kind socks designed and made exclusively in Italy, for those who dare to be different.

We believe that details really matter. That’s why we pay particular attention to the quality of our socks and we decline standard production processes.

WAMS?! is an acronym which stands for -Where Are My Socks?!-, a funny question, recalling everyone’s daily treasure hunt for socks.

We took an ignored and often pushed into the background item and breathed life into it. Our aim is to give the sock the attention it deserves. Because life’s all about details.


Our socks are handmade by a small family run business located in Verona and strongly attached to local values. 

We primarily lean toward these traditional values and to everything handcrafted and created with passion. 

We believe that our socks are only as good as the fabrics they are made of. Therefore, we only use fine Italian thread and high quality combed cotton.

The Italian needle, famous throughout the world, stands for high quality, style and originality. 


We enjoy what we do.
It’s not about something we do: it’s about everything we do.

The energy, passion and care that we put in what we do is delivered through everything we do.

From premium fabrics to unique design pieces, from creative ideas to memorable lifestyles.

We want to keep on creating one-of-a-kind socks for our wamsers, and we’ll keep doing them according to our values.